Sessions at National Association of Government Webmasters National Conference about Marketing

Thursday 15th September 2011

• Marketing? Who Needs That—We’re Government!!

  by Joe Rotella

  The real payoff from marketing your government or agency comes from focusing your thinking on more than just day-to-day business, but how to turn citizens into advocates for your initiative. Join Joe as he discusses the pillars of a marketing strategy. Discover how you can focus on how to use your marketing to build awareness and create relationships with your citizens and constituents. With a firm understanding of these marketing pillars, your efforts can move someone from initial awareness to advocate.

  • Government
  • Marketing

  At 2:00pm to 3:30pm, Thursday 15th September