Sessions at National Association of Government Webmasters National Conference about Government and Marketing

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Thursday 15th September 2011

  • Marketing? Who Needs That—We’re Government!!

    by Joe Rotella

    The real payoff from marketing your government or agency comes from focusing your thinking on more than just day-to-day business, but how to turn citizens into advocates for your initiative. Join Joe as he discusses the pillars of a marketing strategy. Discover how you can focus on how to use your marketing to build awareness and create relationships with your citizens and constituents. With a firm understanding of these marketing pillars, your efforts can move someone from initial awareness to advocate.

    At 2:00pm to 3:30pm, Thursday 15th September