Sessions at National Association of Government Webmasters National Conference on Thursday 15th September

Webmasters everywhere are suffering from content ROT: redundant, outdated, and trivial content. And feature-choked CMSes. And nightmares about metadata. How can we possibly begin to scale this mountain of content problems? Kristina Halvorson has a few ideas, starting with the practice of content strategy. She'll share ideas, process, and a few starting points to get you started on your climb to content success.

You’ve just been given a herd of 4,000 cattle and have to get ‘em across the Rio Grande? This session’s for you, partner. This session will cover some of the tricks, tools and best practices for content migration. We’ll cover taking a site inventory, making a migration plan, preparing content for migration, migration tools and techniques, and tips on structuring your content so you never, ever have to go through that again.

More and more companies are turning to the cloud for data storage and app development. The market for cloud services and products is expected to exceed $150 billion by 2013. Government agencies can benefit from learning how fast and easy it can be to deploy mobile apps utilizing cloud solutions.

In this session, you will learn what the early adopters at the City of Enid are doing with iPad integration in government. The speaker will discuss best practices, case studies, and ways to integrate the technology into non-Mac environments and municipalities.

Additionally, the speaker will discuss ways to use iPads in diverse environments. Finally, he will outline the Return on Investment (ROI) the City of Enid, Oklahoma has acquired by incorporating the iPad technology in government meetings.

Why send users away from your site to view videos when you can use the YouTube Data API and auto-magically feature videos on your site?

Our goal was to upload a video once and have it populate onto our homepage, custom video player, mobile site and even third-party sites (like home owner's associations). We also added a way for residents to share our videos on Facebook and Twitter. All this was possible using YouTube and their Data API.

In this session, I will show developers how easy it is to help set their organization’s YouTube video content free.

YouTown has been busy. Since the last time we met we have added over 100 cities, counties, and federal agencies across the USA on YouTown. Today, one of NAGW’s very own, Derrick Silas from Enid, Oklahoma, will share his experiences with YouTown. Oh, and we have a few pretty big announcements to make. So be sure to join us!

In every creative field, there are certain tools that one always keeps handy in order to get the job done. As developers (who also design) the toolbox inventory needs to be broad to encompass all the necessary areas to keep you moving and productive. In this session a list of resources that should be included in any developer's toolbox will be featured. The list will be broken down into different categories to help keep tools organized for quick access. Categories will be Design, HTML/HTML5, CSS/CSS3, Grids, jQuery, WordPress, Joomla, Cross-browser testing and other. Other will include browser add-ons, text editors, ftp, local development environments and snippet libraries.

We’ve been searching for layout techniques for a long time! In fact, since the days of tables, we've not found solutions to a wide range of layout problems within the presentation layer of front-end development. Part of this is due to delays in implementation, but there’s a lot to look at as we move forward. Topics covered include CSS3 Multicolumn Layout, Grids, CSS Regions and the Flexible Box Model. Examples of these features and how they work will be provided, and resources for future study of these techniques and implementations round out the session.

The real payoff from marketing your government or agency comes from focusing your thinking on more than just day-to-day business, but how to turn citizens into advocates for your initiative. Join Joe as he discusses the pillars of a marketing strategy. Discover how you can focus on how to use your marketing to build awareness and create relationships with your citizens and constituents. With a firm understanding of these marketing pillars, your efforts can move someone from initial awareness to advocate.

Washtenaw County has developed an online open government site that delivers information on county finances. The process of developing the site has been a balancing act between raw openness in government and providing information in an understandable context. Andy will talk about the balancing act, the final product and the current state of open government.