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The rapid ascent of Google Apps in the enterprise over the last four years is nothing short of breathtaking. From being a beta product adored by a small legion of tech early adopters to becoming a commonly overheard phrase at work, “Google Docs” is still on the ascendant. Google's hiring of a senior industry executive with a big track record in enterprise markets belies its ambitions. In this session, we'll learn about Google's ambitions and how the company sees the enterprise collaborating through Google Docs.
by Aaron Levie
A large part of disrupting the enterprise giants is building a culture that's more in line with consumer technology companies. Rather than building aggressive sales teams around locking customers into licenses ("elephant hunting"), new enterprise startups are taking a fundamentally different approach and focusing on product execution as the best means of acquiring (and retaining) customers. The founder of Box.net discusses how the new rules of enterprise software are about delivering substantially better products and services, and aligning customers and buyers in better ways.
Companies are realizing the power of gamification to enhance work, reaping spectacular increases in productivity, engagement, innovation and outcomes along the way. Gartner estimates by 2015, 50 percent of all innovation in the Global 2000 will come from gamification. In this session with gamification expert and author Gabe Zichermann, we'll learn what's behind this extraordinary trend, key successes and failures, and major design patterns that will enable your organization to take advantage of this tool set.
by Bernd Christiansen, Claudia Kotchka and Thomas Vander Wal
More and more, it seems truly innovative applications that see runaway success share common themes: design and simplicity. By designing for simplicity, tools are becoming easier to understand, acquire and operate. So why is collaboration getting the short end of the stick? In this session, we'll bring together a leading technologist and a consumer brand innovator who are collaborating on how they can bring common sensibilities and attractiveness back to collaboration efforts. After all, things designed well attract users and therefore, see actual use!
8th December 2011