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Companies are realizing the power of gamification to enhance work, reaping spectacular increases in productivity, engagement, innovation and outcomes along the way. Gartner estimates by 2015, 50 percent of all innovation in the Global 2000 will come from gamification. In this session with gamification expert and author Gabe Zichermann, we'll learn what's behind this extraordinary trend, key successes and failures, and major design patterns that will enable your organization to take advantage of this tool set.