Building an enterprise software company that doesn't suck

A large part of disrupting the enterprise giants is building a culture that's more in line with consumer technology companies. Rather than building aggressive sales teams around locking customers into licenses ("elephant hunting"), new enterprise startups are taking a fundamentally different approach and focusing on product execution as the best means of acquiring (and retaining) customers. The founder of Box.net discusses how the new rules of enterprise software are about delivering substantially better products and services, and aligning customers and buyers in better ways.