Opera at the Cinema allows cinema audiences to enjoy live opera performances at the Metropolitan Opera in New York live in high definition. Season by season, Opera at the Cinema is growing in popularity, and the Kinepolis Group is expanding the range it offers. Besides the live streamed performances, Kinepolis has recently added Monday matinee reprises, and in summer the cinemas now rescreen outstanding titles from the previous season. Kinepolis is in the process of diversifying its range to include other production forms such as ballet, theatre, popular music concerts, sport, documentaries, and soon also musicals. Opera at the Cinema not only attracts one-off visitors but is building up a regular following. Seasonal subscriptions are as popular as individual tickets. Does Opera at the Cinema reach an existing cinema clientele who would otherwise never attend an opera? Or does the audience consist largely of opera fans seeking new opportunities to enjoy their favourite productions?
Manager of Marketing for Kinepolis.
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