Turning art into science

A session at Nextrad.io

Thursday 15th September, 2011

12:40pm to 1:00pm (GMT)

What research data from 450 ad campaigns can tell us about effective radio advertising and programme trails.

Mark Barber, Planning Director, RAB

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Mark Barber

Childhood love of jingles led to media career. Bought 1st radio ads for Queensway in 1983. Joined RAB 18 years later to atone for former sins. bio from Twitter

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England England, London

15th September 2011

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Time 12:40pm1:00pm GMT

Date Thu 15th September 2011

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Books by speaker

  • An Advertiser's Guide to Better Radio Advertising: Tune In to the Power of the Brand Conversation Medium

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