Thursday 15th September, 2011
12:40pm to 1:00pm
What research data from 450 ad campaigns can tell us about effective radio advertising and programme trails.
Mark Barber, Planning Director, RAB
Childhood love of jingles led to media career. Bought 1st radio ads for Queensway in 1983. Joined RAB 18 years later to atone for former sins. bio from Twitter
Sign in to add slides, notes or videos to this session