Wednesday 22nd June, 2011
9:00am to 9:45am
I say "marketing." You probably hear "advertising." Perhaps (likely) you cringe a bit. Or perhaps your mind replays snippets of "Mad Men":http://www.amctv.com/originals/madmen/, all cigarettes and scotch. It's very doubtful you think "Open Source Project" but you probably should.
Marketing is so much more than just data mining and advertising (targeted or not). Marketing is discovery and identity and community outreach. Marketing can help your project help others. Marketing can help you turn your users into contributors and your contributors into evangelists. Yeah, *now* you're thinking "Open Source Project," aren't you?
Come join me as I dispel some of the clouds of pollution which obscure the name of marketing, show how it can help your projects, reveal how--whether you realize it or not--you already use marketing every day and how that's a very good thing indeed.
I correct your grammar in my head when I read your tweets. See also: @deponentVMB, @shoelesstweets bio from Twitter
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