Turning Mediocre Products Into Awesome Products

A session at Open Source Bridge 2011

Tuesday 21st June, 2011

1:30pm to 2:15pm (PST)

How many Google product ideas were built, but never really made it to market? A little of that is OK, but why does it happen so much? We don't believe it's because of bad ideas. We believe it's because a holistic approach to design for people is missing inside and outside your organization.

We're going to avoid an abstract talk in favor of a practical look at the design process and the design techniques everyone should know how to use. We'll show you how we screwed it up on one of our products and how we got it right on the next one. A few techniques we'll cover are:

*Sketching to sell and open up the idea
*Creating a product blueprint with proof points
*Finding team overlap between Marketing, Design, Engineer functions

This people-centered, holistic approach to design makes Apple and other innovative companies what they are today. It has helped our 150+ clients create more than a billion dollars in market cap. We'll end the talk with a hands-on example.

About the speaker

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Jeremy Britton

I work and play @SkyGrid where we design things that connect people to what they care about. bio from Twitter

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Time 1:30pm2:15pm PST

Date Tue 21st June 2011

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