Turning Mediocre Products Into Awesome Products

How many Google product ideas were built, but never really made it to market? A little of that is OK, but why does it happen so much? We don't believe it's because of bad ideas. We believe it's because a holistic approach to design for people is missing inside and outside your organization.

We're going to avoid an abstract talk in favor of a practical look at the design process and the design techniques everyone should know how to use. We'll show you how we screwed it up on one of our products and how we got it right on the next one. A few techniques we'll cover are:

*Sketching to sell and open up the idea
*Creating a product blueprint with proof points
*Finding team overlap between Marketing, Design, Engineer functions

This people-centered, holistic approach to design makes Apple and other innovative companies what they are today. It has helped our 150+ clients create more than a billion dollars in market cap. We'll end the talk with a hands-on example.