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by Bruce Lawson
Web apps, mobile phone apps, websites that work anywhere, SVG, HTML5, Widgets, location-aware sites, Media Queries. Beyond the buzzword assault is a revolution in the way sites are made, what they can do, and how they are accessed. We're going to talk about what the buzzwords actually mean and how they all fit together. We'll explore different methodologies for making websites that users can access on mobile phones and other devices, and how to optimize your existing website for mobile. Then we'll put all the buzzwords together into a coherent vision that works now, with real code snippets that you can use right away. Finally, we get out our crystal balls out and look at what's coming around the corner in HTML5 and the W3C APIs that allow websites to access native capabilities on devices.
After many frightening, late nights of desperate hacking and careful attempts at soothing bewildered customers, mobile Web agency Cloud Four has come to some sanity-saving conclusions about mobile web development. We suffered the pain so (with luck) you won't have to: here are our best recommendations for how to make stuff work when it won't, and when to throw up your hands and move on (without losing your self-respect).
When does it make sense to demand perfection in our designs and implementations, and where do we draw the line? How important is it that we float that image exactly two pixels to the left of the logo on some ancient BlackBerry? Then again, what if that BlackBerry belongs to the CEO?
This session will look at the perfection problem of the mobile Web from two perspectives. First: Tricks and tips on creating a sane and flexible strategy from the very beginnning—and how to make your customer think it's super great and not just a wonky compromise. Then: Quirks and nonsense we've discovered during implementation (both server- and client-end) and how to slay the demons triumphantly.
Can we make a difference in societies – especially in Africa – by fostering the growth of a new generation of creators, entrepreneurs, makers that use mobile and web technologies to provide locally relevant services?
We think so, and that’s why – last year – the Web Foundation started working on 2 mobile entrepreneurship labs, in Ghana and Kenya. The session will present some of the cool things happening in these innovation hubs, will reflect on the challenges and will help participants understand what are the future opportunities in the region, and why they are important for Europe.
30th September to 1st October 2011