Crap! It Doesn't Look Quite Right: How I Learned to Stop Worrying and Set my Mobile Web Sites Free

After many frightening, late nights of desperate hacking and careful attempts at soothing bewildered customers, mobile Web agency Cloud Four has come to some sanity-saving conclusions about mobile web development. We suffered the pain so (with luck) you won't have to: here are our best recommendations for how to make stuff work when it won't, and when to throw up your hands and move on (without losing your self-respect).

When does it make sense to demand perfection in our designs and implementations, and where do we draw the line? How important is it that we float that image exactly two pixels to the left of the logo on some ancient BlackBerry? Then again, what if that BlackBerry belongs to the CEO?

This session will look at the perfection problem of the mobile Web from two perspectives. First: Tricks and tips on creating a sane and flexible strategy from the very beginnning—and how to make your customer think it's super great and not just a wonky compromise. Then: Quirks and nonsense we've discovered during implementation (both server- and client-end) and how to slay the demons triumphantly.