Powering a Market Leading Business with Social Collaboration

Leading organizations are investing in social collaboration tools to empower their employees to be more productive, and cultivate deeper relationships with customers and partners. Dynamic professional networks and vibrant business communities foster creativity, and make available the expertise needed to bring break-thru products and solutions to market faster. Richer web experiences that enable customers to interact with other customers and your organization drive brand loyalty and increase sales. Come to this session to learn from our customers how they are realizing the value of social collaboration, and hear the exciting plans that IBM has for 2011.