Leading the Way to Exceptional Customer Web Experiences

Context is key. The best web experiences feel custom fitted to a user's preferences, device, location, social networks, and behaviors. Recently announced, IBM Project Northstar is IBM's vision and multi-year roadmap for how organizations can create next-generation online experiences that meet the evolving needs of today's customer. During this session, we'll share the the vision and capabilities that will enable organizations to create “next generation”, differentiated web experiences that attract and retain the best customers, improve brand loyalty, and lower operational costs.