How Advertising Will Heal the World and Your Business

A session at PICNIC '11

Wednesday 14th September, 2011

3:45pm to 4:10pm (AMT)

Make this world a better place, win a Nobel Prize and sell more! In just 25 minutes, Mark Woerde unveils new insights and practical knowledge that will make brands grow and bring about a huge positive impact on our world.

From his recent research involving 16 countries and 24,000 respondents it's clear: the time has come for a radical paradigm shift in branding because of consumers' universal search for meaning. Where in the past branding seemed primarily focused on fulfilling hedonistic individual needs, it's now clear people are waiting for brands that help them help others.

Just imagine what would happen if even a fraction of the US $450 billion spent annually on advertising went into so-called pro-social marketing.

About the speaker

This person is speaking at this event.
mark woerde

Mark is co-founder and strategy director at Lemz and founder of Letsheal.org. Mark is on a crusade for prosocial marketing bio from Twitter

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Netherlands Netherlands, Amsterdam

14th16th September 2011

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Time 3:45pm4:10pm AMT

Date Wed 14th September 2011

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