The Emergence of Brand Philanthropy

A session at PICNIC '11

Wednesday 14th September, 2011

4:55pm to 5:10pm (AMT)

The increased control that consumers have over media means we are moving into an era of brand philanthropy. Like the philanthropists of the Industrial Revolution, brands are realizing that to create wealth they must provide services that improve the quality of life of urban dwellers.

About the speaker

This person is speaking at this event.
Laurence Parkes

Chief Strategy Officer, Rufus Leonard. bio from Twitter

Sign in to add slides, notes or videos to this session


Netherlands Netherlands, Amsterdam

14th16th September 2011

Tell your friends!


Time 4:55pm5:10pm AMT

Date Wed 14th September 2011

Short URL


View the schedule


See something wrong?

Report an issue with this session