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The Emergence of Brand Philanthropy

A session at PICNIC '11

Wednesday 14th September, 2011

4:55pm to 5:10pm (AMT)

The increased control that consumers have over media means we are moving into an era of brand philanthropy. Like the philanthropists of the Industrial Revolution, brands are realizing that to create wealth they must provide services that improve the quality of life of urban dwellers.

About the speaker

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Laurence Parkes

Chief Strategy Officer, Rufus Leonard. bio from Twitter

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PICNIC '11

Netherlands Netherlands, Amsterdam

14th16th September 2011

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When

Time 4:55pm5:10pm AMT

Date Wed 14th September 2011

Short URL

lanyrd.com/shhxc

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