by John D. Hayes
First there was the Web. Then Web 2.0. Then the Social Web. Beyond the buzzwords, what role is Social taking on in the marketing mix of big brands? If the heady, early days of the Social Web are behind us, what lies ahead?
Mobile, social and real-time information describe a new "golden triangle" for marketing, the apex of Social Consumer activity. This activity, today, spreads across at least three primary screens: TV, PC and phone. This multi-faceted geometry outlines the contours of marketing's future.
17th–18th October 2011