Add an eventSessions at Pivot Conference 2011 about Social Media on Monday 17th October
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Genius in the Age of Enlightenment
by Jeanniey Mullen, Raul Peñaranda, Evan Greene and Hope Frank
Every organization today talks Social. But who is actually walking the walk? What organizations and leaders get the new capabilities so deeply they have moved ahead of the crowd in strategy and implementation?
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Retiring the Funnel: You’re Spending Your Money in All the Wrong Places
by Chris Heuer, Giovanni Rodriguez, David Rogers and Rebecca Millman
As in so many other areas, Social has turned the common consumer decision funnel on its head. If you think you know where to spend your money to influence today's consumers, you're wrong.
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The Quest for ROI
by Michael Jaindl, Kristine Welker and Natalie Petouhoff
Social has sizzle, but where's the steak? What are the appropriate measures of ROI for social-centric marketing? And how can bottom line benefits be extracted from new marketing tools?
Pivot Conference 2011
United States United States, New York
17th–18th October 2011
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