Every organization today talks Social. But who is actually walking the walk? What organizations and leaders get the new capabilities so deeply they have moved ahead of the crowd in strategy and implementation?
As in so many other areas, Social has turned the common consumer decision funnel on its head. If you think you know where to spend your money to influence today's consumers, you're wrong.
Social has sizzle, but where's the steak? What are the appropriate measures of ROI for social-centric marketing? And how can bottom line benefits be extracted from new marketing tools?
17th–18th October 2011