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by Jon Bond
by Dan Beer, Brian Shin and Joshua Brandau
Social is creating new modes of content production and distribution. "Inside," starring Emmy Rossum and directed by DJ Caruso, a serial movie co-created with its audience and distributed purely online, is a sign of things to come. Here's what happens when the Hollywood A-List goes social.
Nothing is as it was before. The world is different. The media are different. The customers are different. Manufacturing, distribution and customer care are in the throes of cultural revolution. Technology changes so fast, even technologists can't keep up. How can you build a brand in the midst of the maelstrom?
by Arnie Gullov-Singh, Kip Levin, Cameron Gross and Philippe Dauman Jr.
Consumers are working together as never before to help each other shop wisely and save money. What does Social Commerce mean for brands, for retail, for consumers and for the economy as a whole?
by Charlene Li
Technology disrupts. But no prior technologies have disrupted as deeply or broadly as Social and Mobile. The lives of consumers — and those who pursue them — will never be the same.
by Thomas Mueller and Rob Harles
How can brands be effectively transmuted to the tiny confines of the mobile environment?
by Oren Michels, Chris Cunningham and R Ray Wang
by Kris Duggan, Dan Kimball, Mathieu Nouzareth and Lee Boykoff
The separation between games and marketing is vanishing. In fact, the principles that have made online and multi-player games so addictive now hold promise for transforming the nature of advertising.
by Jeff Jarvis
Privacy as we have known it is dead... and that's a great thing. Unfettered sharing of information will bring us far greater benefits as individuals and across society, than locked down information ever did.
by Brett Billick and John Zell
by Steven Rosenbaum, Jay Samit, David Iannone and Shani Higgins
Marketers have always had to pay their way to audience attention. Now, though, we have earned media and new forms of owned media that brings brands new ways to reach out and touch customers and prospects. Which is the best way to go, the best mix?
by Michael Donnelly, Marisa Thalberg and Hank Wasiak
Brands today can't simply reach out to customers with fixed messages. A conversation requires that customers be encouraged to come to the brand, share, leave content and ideas behind. For that to happen, a brand must become a resource to its audience.
by Brian Solis, Eileen Naughton, Jesse Thomas and Hugh MacLeod
At core, Social is all about stories. And there are more ways to create and share stories now than ever before. Stories can even start in one medium and flow into others. It’s a whole new world.
by Ankur Shah, Reggie Bradford, Matt Trainer and Jon Hackett
Facebook has created a marketing juggernaut on the likes, photos and updates of a multitude. Who is making fabulous use of Facebook's marketing platform? Facebook will tell you here.
by Adam Duritz
No longer must musicians rely upon record companies and rapacious promoters to get their songs into the market and themselves in front of fans. Top selling band Counting Crows has long been a leader in using Social to alter the artist-audience dynamic.
by David Armano, Elisa Camahort, Joe Fernandez and Larry Levy
Social has created new sets of influencers…..and new tools for revealing who has the right stuff.
by Pete Caban
A case study from the edge. How a forward-looking organization gave new life to a brand in new, social ways.
Beyond ads and PR, Social is spurring changes to delve deep inside companies. Walls are being broken down. Functions are shifting. Business as we know it may be changed beyond recognition.
by Brian Solis, Danna Vetter, Ekaterina Walter and Kimberley Gardiner
United States United States, New York
17th–18th October 2011