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by Jon Bond
Social is creating new modes of content production and distribution. "Inside," starring Emmy Rossum and directed by DJ Caruso, a serial movie co-created with its audience and distributed purely online, is a sign of things to come. Here's what happens when the Hollywood A-List goes social.
Nothing is as it was before. The world is different. The media are different. The customers are different. Manufacturing, distribution and customer care are in the throes of cultural revolution. Technology changes so fast, even technologists can't keep up. How can you build a brand in the midst of the maelstrom?
Consumers are working together as never before to help each other shop wisely and save money. What does Social Commerce mean for brands, for retail, for consumers and for the economy as a whole?
by Charlene Li
Technology disrupts. But no prior technologies have disrupted as deeply or broadly as Social and Mobile. The lives of consumers — and those who pursue them — will never be the same.
How can brands be effectively transmuted to the tiny confines of the mobile environment?
The separation between games and marketing is vanishing. In fact, the principles that have made online and multi-player games so addictive now hold promise for transforming the nature of advertising.
by Jeff Jarvis
Privacy as we have known it is dead... and that's a great thing. Unfettered sharing of information will bring us far greater benefits as individuals and across society, than locked down information ever did.
by Brett Billick and John Zell
Marketers have always had to pay their way to audience attention. Now, though, we have earned media and new forms of owned media that brings brands new ways to reach out and touch customers and prospects. Which is the best way to go, the best mix?
Brands today can't simply reach out to customers with fixed messages. A conversation requires that customers be encouraged to come to the brand, share, leave content and ideas behind. For that to happen, a brand must become a resource to its audience.
At core, Social is all about stories. And there are more ways to create and share stories now than ever before. Stories can even start in one medium and flow into others. It’s a whole new world.
Facebook has created a marketing juggernaut on the likes, photos and updates of a multitude. Who is making fabulous use of Facebook's marketing platform? Facebook will tell you here.
by Adam Duritz
No longer must musicians rely upon record companies and rapacious promoters to get their songs into the market and themselves in front of fans. Top selling band Counting Crows has long been a leader in using Social to alter the artist-audience dynamic.
Social has created new sets of influencers…..and new tools for revealing who has the right stuff.
by Pete Caban
A case study from the edge. How a forward-looking organization gave new life to a brand in new, social ways.
Beyond ads and PR, Social is spurring changes to delve deep inside companies. Walls are being broken down. Functions are shifting. Business as we know it may be changed beyond recognition.
17th–18th October 2011