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Sessions at Pivot Conference 2011 about Advertising on Tuesday 18th October

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Day: Oct 18
Topic: Advertising

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The Gamification of Marketing and Advertising

by Lee Boykoff, Dan Kimball, Mathieu Nouzareth and Kris Duggan

The separation between games and marketing is vanishing. In fact, the principles that have made online and multi-player games so addictive now hold promise for transforming the nature of advertising.
At 11:20am to 11:40am, Tuesday 18th October

Coverage video

Pivot Conference 2011

United States United States, New York

17th–18th October 2011

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