Sessions at Pivot Conference 2011 about Advertising on Tuesday 18th October
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The Gamification of Marketing and Advertising
by Lee Boykoff, Dan Kimball, Mathieu Nouzareth and Kris Duggan
The separation between games and marketing is vanishing. In fact, the principles that have made online and multi-player games so addictive now hold promise for transforming the nature of advertising.
Pivot Conference 2011
United States United States, New York
17th–18th October 2011
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- Video 1