Sessions at Pivot Conference 2011 about Marketing on Tuesday 18th October

The separation between games and marketing is vanishing. In fact, the principles that have made online and multi-player games so addictive now hold promise for transforming the nature of advertising.

Privacy as we have known it is dead... and that's a great thing. Unfettered sharing of information will bring us far greater benefits as individuals and across society, than locked down information ever did.