Sessions at Pivot Conference 2011 about Brands

Tuesday 18th October 2011

• From Impressions to Expressons: Becoming the Resource

  by Hank Wasiak, Marisa Thalberg and Michael Donnelly

  Brands today can't simply reach out to customers with fixed messages. A conversation requires that customers be encouraged to come to the brand, share, leave content and ideas behind. For that to happen, a brand must become a resource to its audience.

  • Brands

  At 2:00pm to 2:30pm, Tuesday 18th October