Sessions at Pivot Conference 2011 about Marketing

Monday 17th October 2011

• First Wave of “Social Web” is Over

  by John D. Hayes

  First there was the Web. Then Web 2.0. Then the Social Web. Beyond the buzzwords, what role is Social taking on in the marketing mix of big brands? If the heady, early days of the Social Web are behind us, what lies ahead?

  • Marketing
  • Social Web

  At 9:00am to 9:20am, Monday 17th October

  Coverage video

• The Golden Triangle and the 3 Screens

  by Brian Solis, Christina Warren and Bryan Srabian

  Mobile, social and real-time information describe a new "golden triangle" for marketing, the apex of Social Consumer activity. This activity, today, spreads across at least three primary screens: TV, PC and phone. This multi-faceted geometry outlines the contours of marketing's future.

  • Marketing
  • Mobile
  • Television

  At 12:00pm to 12:30pm, Monday 17th October

  Coverage video

Tuesday 18th October 2011

• The Gamification of Marketing and Advertising

  by Kris Duggan, Dan Kimball, Mathieu Nouzareth and Lee Boykoff

  The separation between games and marketing is vanishing. In fact, the principles that have made online and multi-player games so addictive now hold promise for transforming the nature of advertising.

  • Advertising
  • Gamification
  • Marketing

  At 11:20am to 11:40am, Tuesday 18th October

  Coverage video

• The Rise and Fall of Marketing Dictatorships

  by Jeff Jarvis

  Privacy as we have known it is dead... and that's a great thing. Unfettered sharing of information will bring us far greater benefits as individuals and across society, than locked down information ever did.

  • Marketing

  At 11:40am to 12:00pm, Tuesday 18th October

  Coverage video