Sessions at Pivot Conference 2011 about Mobile

Monday 17th October 2011

• The Golden Triangle and the 3 Screens

  by Bryan Srabian, Christina Warren and Brian Solis

  Mobile, social and real-time information describe a new "golden triangle" for marketing, the apex of Social Consumer activity. This activity, today, spreads across at least three primary screens: TV, PC and phone. This multi-faceted geometry outlines the contours of marketing's future.

  • Marketing
  • Mobile
  • Television

  At 12:00pm to 12:30pm, Monday 17th October

  Coverage video

Tuesday 18th October 2011

• Disruptive Technology and the New Consumer Landscape

  by Charlene Li

  Technology disrupts. But no prior technologies have disrupted as deeply or broadly as Social and Mobile. The lives of consumers — and those who pursue them — will never be the same.

  • Disruptive Technology
  • Mobile
  • Social Media

  At 10:20am to 10:40am, Tuesday 18th October

  Coverage video

• The Small Space: Designing Engaging Brand Experiences for the 3rd Screen

  by Rob Harles and Thomas Mueller

  How can brands be effectively transmuted to the tiny confines of the mobile environment?

  • Mobile

  At 10:40am to 11:00am, Tuesday 18th October

  Coverage video