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Mobile, social and real-time information describe a new "golden triangle" for marketing, the apex of Social Consumer activity. This activity, today, spreads across at least three primary screens: TV, PC and phone. This multi-faceted geometry outlines the contours of marketing's future.
by Charlene Li
Technology disrupts. But no prior technologies have disrupted as deeply or broadly as Social and Mobile. The lives of consumers — and those who pursue them — will never be the same.
How can brands be effectively transmuted to the tiny confines of the mobile environment?
17th–18th October 2011