Sessions at Pivot Conference 2011 about Social Media

Monday 17th October 2011

• Genius in the Age of Enlightenment

  by Jeanniey Mullen, Raul Peñaranda, Evan Greene and Hope Frank

  Every organization today talks Social. But who is actually walking the walk? What organizations and leaders get the new capabilities so deeply they have moved ahead of the crowd in strategy and implementation?

  • Social Media

  At 11:30am to 12:00pm, Monday 17th October

  Coverage video

• Retiring the Funnel: You’re Spending Your Money in All the Wrong Places

  by Chris Heuer, Giovanni Rodriguez, David Rogers and Rebecca Millman

  As in so many other areas, Social has turned the common consumer decision funnel on its head. If you think you know where to spend your money to influence today's consumers, you're wrong.

  • Influence
  • Social Media

  At 2:30pm to 3:00pm, Monday 17th October

  Coverage video

• The Quest for ROI

  by Michael Jaindl, Kristine Welker and Natalie Petouhoff

  Social has sizzle, but where's the steak? What are the appropriate measures of ROI for social-centric marketing? And how can bottom line benefits be extracted from new marketing tools?

  • ROI
  • Social Media

  At 3:00pm to 3:40pm, Monday 17th October

  Coverage video slide deck

Tuesday 18th October 2011

• The Dirty Little Secret: Is Social Really Just Hot Air?

  by Jon Bond

  • Social Media

  At 8:40am to 9:00am, Tuesday 18th October

  Coverage video

• Inside: The First Social Movie

  by Dan Beer, Brian Shin and Joshua Brandau

  Social is creating new modes of content production and distribution. "Inside," starring Emmy Rossum and directed by DJ Caruso, a serial movie co-created with its audience and distributed purely online, is a sign of things to come. Here's what happens when the Hollywood A-List goes social.

  • Film Making
  • Social Media

  At 9:00am to 9:20am, Tuesday 18th October

  Coverage video

• Disruptive Technology and the New Consumer Landscape

  by Charlene Li

  Technology disrupts. But no prior technologies have disrupted as deeply or broadly as Social and Mobile. The lives of consumers — and those who pursue them — will never be the same.

  • Disruptive Technology
  • Mobile
  • Social Media

  At 10:20am to 10:40am, Tuesday 18th October

  Coverage video

• The Audience Imperative: A New Relationship Between Artists and Fans

  by Adam Duritz

  No longer must musicians rely upon record companies and rapacious promoters to get their songs into the market and themselves in front of fans. Top selling band Counting Crows has long been a leader in using Social to alter the artist-audience dynamic.

  • Music
  • Social Media

  At 4:00pm to 4:20pm, Tuesday 18th October

  Coverage video

• Business Transformation

  by Phoebe Venkat

  Beyond ads and PR, Social is spurring changes to delve deep inside companies. Walls are being broken down. Functions are shifting. Business as we know it may be changed beyond recognition.

  • Social Media

  At 5:00pm to 5:20pm, Tuesday 18th October

  Coverage video