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Every organization today talks Social. But who is actually walking the walk? What organizations and leaders get the new capabilities so deeply they have moved ahead of the crowd in strategy and implementation?
As in so many other areas, Social has turned the common consumer decision funnel on its head. If you think you know where to spend your money to influence today's consumers, you're wrong.
Social has sizzle, but where's the steak? What are the appropriate measures of ROI for social-centric marketing? And how can bottom line benefits be extracted from new marketing tools?
by Jon Bond
Social is creating new modes of content production and distribution. "Inside," starring Emmy Rossum and directed by DJ Caruso, a serial movie co-created with its audience and distributed purely online, is a sign of things to come. Here's what happens when the Hollywood A-List goes social.
by Charlene Li
Technology disrupts. But no prior technologies have disrupted as deeply or broadly as Social and Mobile. The lives of consumers — and those who pursue them — will never be the same.
by Adam Duritz
No longer must musicians rely upon record companies and rapacious promoters to get their songs into the market and themselves in front of fans. Top selling band Counting Crows has long been a leader in using Social to alter the artist-audience dynamic.
Beyond ads and PR, Social is spurring changes to delve deep inside companies. Walls are being broken down. Functions are shifting. Business as we know it may be changed beyond recognition.
17th–18th October 2011