Sessions at Pivot Conference 2011 about Marketing and Mobile

Monday 17th October 2011

• The Golden Triangle and the 3 Screens

  by Brian Solis, Christina Warren and Bryan Srabian

  Mobile, social and real-time information describe a new "golden triangle" for marketing, the apex of Social Consumer activity. This activity, today, spreads across at least three primary screens: TV, PC and phone. This multi-faceted geometry outlines the contours of marketing's future.

  • Marketing
  • Mobile
  • Television

  At 12:00pm to 12:30pm, Monday 17th October

  Coverage video