Monday 17th October, 2011
9:40am to 10:10am
Millienials are the arrow tip of Social Consumers. They pierced the armor of traditional marketing and trampled long-held conventions about how audiences are supposed to behave. But, up close and personal, what do the online lives of millenials look like? Are they really as wild and uninhibited as they seem? MTV reveals its massive study of the rising adult generation.
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