The 5th P of Marketing: People

A session at Pivot Conference 2011

Monday 17th October, 2011

10:10am to 11:00am (EST)

The traditional 4Ps of marketing aren't going away, but they have been joined by a powerful 5th P — the social element — people.

About the speakers

This person is speaking at this event.
Jeffrey Hayzlett

Celebrity CMO

This person is speaking at this event.
Gayle Weiswasser

VP Social Media, Discovery Communications

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Time 10:10am11:00am EST

Date Mon 17th October 2011

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Books by speaker

  • Running the Gauntlet
  • The Mirror Test

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