Add an eventWarning: Graphic Content (From Demographics to Psychographics to Behaviorgraphics)
A session at Pivot Conference 2011
We used to have no choice but to pursue consumers in huge demographic chunks. How quaint. Now, with powerful predictive analytics and a host of Social tools, we can target psychographics. Increasingly, we can even begin to predict future behaviors of individual consumers. Is this Elysium for marketers or Orwellian?
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Director, Technology, Annalect, an Omnicom Company
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VideoWarning: Graphic Content (From Demographics to Psychographics to Behaviorgraphics) (vimeo.com)
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