Warning: Graphic Content (From Demographics to Psychographics to Behaviorgraphics)

A session at Pivot Conference 2011

Monday 17th October, 2011

11:00am to 11:30am (EST)

We used to have no choice but to pursue consumers in huge demographic chunks. How quaint. Now, with powerful predictive analytics and a host of Social tools, we can target psychographics. Increasingly, we can even begin to predict future behaviors of individual consumers. Is this Elysium for marketers or Orwellian?

About the speakers

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Drew Breunig

Director, Technology, Annalect, an Omnicom Company

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Dan Neely

Founder and CEO, Networked Insights

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Jodee Rich

Founder and CEO, PeopleBrowser

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Time 11:00am11:30am EST

Date Mon 17th October 2011

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