Add an eventAre Ads Obsolete? Is Banner Blindness Contagious?
A session at Pivot Conference 2011
The customer is immediately and individually accessible. The whole behavior profile is right at hand. Response times are mili-seconds. Ads were not invented for this universe. Do we still need them? And if we do, how can we get jaded consumers to slow down, look up from the fascinating stream and pay attention?
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Chief Strategy and Innovation Officer, VivaKi
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VideoAre Ads Obsolete? Is Banner Blindness Contagious? (vimeo.com)
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