Are Ads Obsolete? Is Banner Blindness Contagious?

A session at Pivot Conference 2011

Monday 17th October, 2011

1:30pm to 1:50pm (EST)

The customer is immediately and individually accessible. The whole behavior profile is right at hand. Response times are mili-seconds. Ads were not invented for this universe. Do we still need them? And if we do, how can we get jaded consumers to slow down, look up from the fascinating stream and pay attention?

About the speakers

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Rishad Tobaccowala

Chief Strategy and Innovation Officer, VivaKi

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Daniel Stein

CEO, Evolution Bureau

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Shiv Singh

Global Head of Digital, PepsiCo Beverages

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Time 1:30pm1:50pm EST

Date Mon 17th October 2011

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