Add an eventA New Era of Word of Mouth: Designing Customer Experiences
A session at Pivot Conference 2011
Branding and product design used to be so simple. We told consumers what to think and our product designers told them what they could and couldn't do. No longer. Like it or not, Social Consumers see themselves as full participants in the product process and co-owners of the brands they choose. How can we create effective experiences for customers who want to lead the dance?
About the speakers
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Senior Vice President of Social Media, Citibank
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Executive Director of Social Media, Analytics, Community & Customer Research, Dell
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Senior Director of Social Media Service and Strategy Comcast
Coverage of this session
VideoA New Era of Word of Mouth: Designing Customer Experiences (vimeo.com)
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