Monday 17th October, 2011
1:50pm to 2:10pm
Branding and product design used to be so simple. We told consumers what to think and our product designers told them what they could and couldn't do. No longer. Like it or not, Social Consumers see themselves as full participants in the product process and co-owners of the brands they choose. How can we create effective experiences for customers who want to lead the dance?
Executive Director of Social Media, Analytics, Community & Customer Research, Dell
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