A New Era of Word of Mouth: Designing Customer Experiences

A session at Pivot Conference 2011

Monday 17th October, 2011

1:50pm to 2:10pm (EST)

Branding and product design used to be so simple. We told consumers what to think and our product designers told them what they could and couldn't do. No longer. Like it or not, Social Consumers see themselves as full participants in the product process and co-owners of the brands they choose. How can we create effective experiences for customers who want to lead the dance?

About the speakers

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Frank Eliason

Senior Vice President of Social Media, Citibank

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Allison Dew

Executive Director of Social Media, Analytics, Community & Customer Research, Dell

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Kip Wetzel

Senior Director of Social Media Service and Strategy Comcast

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Time 1:50pm2:10pm EST

Date Mon 17th October 2011

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