The Impact of Social on TV Ratings

A session at Pivot Conference 2011

Monday 17th October, 2011

2:10pm to 2:30pm (EST)

A debate has raged about the relative power of aging giant TV and rising star Social. Which has the true marketing power? Perhaps, the answer is that power comes best from an effective blend of the two.

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Radha Subramanyam

SVP, Consumer Insights and Analytic, Nielsen

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Time 2:10pm2:30pm EST

Date Mon 17th October 2011

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