Add an eventThe Quest for ROI
A session at Pivot Conference 2011
Social has sizzle, but where's the steak? What are the appropriate measures of ROI for social-centric marketing? And how can bottom line benefits be extracted from new marketing tools?
About the speakers
This person is speaking at this event.
Chief Evangelist and Strategist, Dr. Natalie
This person is speaking at this event.
Chief Revenue Officer, Hearst Digital
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