Building a World Brand in an Era of Chaos

A session at Pivot Conference 2011

Tuesday 18th October, 2011

9:20am to 9:40am (EST)

Nothing is as it was before. The world is different. The media are different. The customers are different. Manufacturing, distribution and customer care are in the throes of cultural revolution. Technology changes so fast, even technologists can't keep up. How can you build a brand in the midst of the maelstrom?

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George Gallate

Global Chairman, Euro RSCG 4D

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Time 9:20am9:40am EST

Date Tue 18th October 2011

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