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The Gamification of Marketing and Advertising

A session at Pivot Conference 2011

Tuesday 18th October, 2011

11:20am to 11:40am (EST)

The separation between games and marketing is vanishing. In fact, the principles that have made online and multi-player games so addictive now hold promise for transforming the nature of advertising.

About the speakers

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Lee Boykoff

Senior Director, Digital Marketing, A+E Networks

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Dan Kimball

CMO, Kontagent

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Mathieu Nouzareth

CEO & President, FreshPlanet Inc.

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Kris Duggan

CEO & Co-Founder, Badgeville

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When

Time 11:20am11:40am EST

Date Tue 18th October 2011

Short URL

lanyrd.com/srdxr

Official event site

2011.pivotcon.com

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