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The Great Debate: The Value of Earned, Paid, and Owned Media… What Works?

A session at Pivot Conference 2011

Tuesday 18th October, 2011

1:30pm to 2:00pm (EST)

Marketers have always had to pay their way to audience attention. Now, though, we have earned media and new forms of owned media that brings brands new ways to reach out and touch customers and prospects. Which is the best way to go, the best mix?

About the speakers

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David Iannone

Trade Marketing Manager, Heineken USA

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Steven Rosenbaum

Author, Curation Nation

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Shani Higgins

Chief Executive Officer, Technorati

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Jay Samit

CEO, SocialVibe

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When

Time 1:30pm2:00pm EST

Date Tue 18th October 2011

Short URL

lanyrd.com/srdxx

Official event site

2011.pivotcon.com

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Books by speaker

  • Curation Nation

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