From Impressions to Expressons: Becoming the Resource

A session at Pivot Conference 2011

Tuesday 18th October, 2011

2:00pm to 2:30pm (EST)

Brands today can't simply reach out to customers with fixed messages. A conversation requires that customers be encouraged to come to the brand, share, leave content and ideas behind. For that to happen, a brand must become a resource to its audience.

About the speakers

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Hank Wasiak

Owner, The Concept Farm

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Marisa Thalberg

Vice President of Global Digital Marketing The Estée Lauder Companies, Inc.

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Michael Donnelly

Group Director, Global Connections, The Coca-Cola Company

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Time 2:00pm2:30pm EST

Date Tue 18th October 2011

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