How to Plan Brand Behavior

A session at Planning-ness

Lisa Seward Perry – Naked Communications
Amy Sheil – Naked Communications

Brand behavior design is about orchestrating brand actions in a highly conscientious way. Those perfectly organic brand experiences we all want people to have actually take a surprising amount of care and planning. It starts with an actionable brand behavior strategy and ends with thoughtful distribution of access, conscientious creation of participation, and carefully engineered pathways between brand experiences, messages and content.

About the speaker

This person is speaking at this event.
Lisa Seward Perry

Sign in to add slides, notes or videos to this session

Tell your friends!

Short URL


Official session page


View the schedule


See something wrong?

Report an issue with this session