Dr Pamela Rutledge, Director of the Media Psychology Research Center
We live in a transmedia world. The scarcest resource is no longer information; it’s attention. There is an increasing premium on strategies that inherently structure and package messages —semantically, visually, and conceptually—so that they are brain-friendly and meaning-rich. Transmedia storytelling is more than buzzword. It is a proactive response for rising above the digital noise. In this session, we’ll examine transmedia storytelling from the brain’s point of view and see how we can apply that to current cases and projects.
Transmedia storytelling creates a communication experience instead of a message. It is effective because stories are the fundamental structure of human thought and they engage the brain at all levels: the intuitive, the emotional, and the rational. Understanding the neuropsychology behind transmedia storytelling allows branders to make choices that encourage psychological factors such as attention, engagement, and happiness. Knowledge of the human brain gives 21st century designers and strategists an edge in working across the spectrum of interactive and immersive media.
Media Psychology Research Center: psychology of media, social networks, technology & transmedia storytelling bio from Twitter
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