JC Herz, Gaming Author/DARPA Consultant/Data Guru
“Gamification” is all the rage in marketing media – it seems that everyone wants to introduce online game dynamics to boost engagement with their brand. in the spirit of satire, this workshop will rouse participants to design the worst, most superficial, pandering and and egregiously un-fun “gamification” experience they can collectively think of, as a way to exorcise the temptation and excess of me-too design. After we’ve white-boarded the most terrible gamification project in history, we’ll talk about how to avoid the awfulness of superficial game-design affordances and tap into the deeper and more fundamental dynamics that make games truly compelling.
Sign in to add slides, notes or videos to this session