Designing For Behavioral Change

A session at Planning-ness

Ed Cotton, Director of Strategy and Innovation at Butler, Shine, Stern & Partners
Kristina Pifer, Executive Design Director at Change.org

User experience is all about understanding how experiences can be made to work more effectively. When it comes to changing behavior, most contemporary experience design is focused and on and pre-occupied with game based- approaches. If you want to change their behavior, what mechanics do you really need? What will work and why? Thinking of 2012 as a potential year of “social action” with the US election- how can these techniques can be used to get people to do something? Do it right and it might just change the way we engage with the political process.

About the speakers

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Director of Strategy and Innovation at BSSP- curious about all things relating to brands, marketing and culture bio from Twitter

This person is speaking at this event.
kristina schlegel

i build products and experiences that help people work, play, and live better. bio from Twitter

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