How to Design a Business

A session at Planning-ness

Colin Raney, Design Director at IDEO

More and more often today, compelling experiences result from unique underlying business models. When we use design tools to create businesses as we develop consumer experiences, we’re discovering new ways to engage with customers, new ways to transfer value, and new avenues for growth. We’ll look at some novel ways to combine ‘the art’ with ‘the commerce’ to simultaneously harness the power of business and the power of design.

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Colin Raney

Business Designer & Location Director @ IDEO Boston bio from Twitter

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