Audience Focused Optimization

A session at Planning-ness

Joseph Carrabis, CRO and Founder of NextStage Evolution

Ever come up with what you think is a brilliant web strategy only to have the rest of your group wonder what you’ve been smoking? In this workshop we’ll explore why things that seem great to one person may not work for the audience that you’re targeting. It’s not enough to know why people respond a certain way, you need to know how to change their response in order to change their minds and hearts.

Our focus will be providing you with the tools necessary to get your biases out of your work so your audience shines through. Come prepared to think and bring your creative with you!

About the speaker

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Joseph Carrabis

Using Minkowski's Cones as a metaphor for Information and Social Mechanics with Information for Light and Social Mechanics for Space. STRETCHING THE LIMITS! bio from Twitter

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