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Overcoming Cynicism with Psychometric Insights

A session at Planning-ness

John Marshall Roberts, Founder of Worldview Thinking

In this precarious economy, overcoming cynicism is essential to winning hearts and minds. But before we can overcome cynicism we must first understand it: What is cynicism? Where does it come from? How does subconscious cynicism influence the way customers filter your marketing and communications?

In this session author (“Igniting Inspiration: A Persuasion Manual for Visionaries”) John Marshall Roberts will walk you through some new psychometric research into the psychology of cynicism. Using a scientific framework based upon more than 40 years of data collection, Roberts will help you step into your customers’ shoes and experience the world from their distinct worldview. With fresh, empathy-based insights in-hand, he will then work with you to discover actionable communication strategies that allow you to overcome cynicism and inspire measurable behavior change in any economic climate.

About the speaker

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J Marshall Roberts

Behavioral scientist and change consultant. I help people market innovative and challenging ideas, products and services. (hint: humor helps) bio from Twitter

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