Your current filters are…
Understanding what makes one app stand out more than other apps
Analysing what allows some apps to be easier to find than others
Utilizing in app billing as a monetization tool
How can you work with the app store to improve your discoverability
What are the strategies to get into the top 10 of an appstore?
How do you get that word of mouth effect which some apps have been so successful in utilizing
Gaining exposure on the right app stores
Understanding the importance of utilizing social media in app promotion
by Evan Krauss
Establishing the role Shazam can play in promotion of a successful app
What role does Shazam play in the apps ecosystem?
Increasing the intergration between native apps and social media networks
Practical application to marketing campaign and to enhanced TV viewing
Analysing whether social media can lead to increased revenue
Is social media more an effective commercial tool than word of mouth? What direct impact can the social media networks have on the apps market?
How can social media networks drive innovation in the apps industry?
Using AR as a practical tool to engage the consumer
Implications of increased bandwidth in allowing more accurate data
Integrating social media with AR to create local online communities
Understanding the importance of the consumer buying into AR as a tool
Understanding whether LBS is more than just a buzz word for the 2011 app
What apps would be helped by LBS
Is LBS commercially viable?
Analyzing whether LBS acts as an enabler or a service
How to increase downloads of your app?
Tips on how to increase apps downloads
Case study of an iPhone app success story
by Alex Balfour
Utilizing apps as part of a targeted marketing campaign
Understanding the future of location based marketing
Do brand apps need a game or utility to keep the consumer interested?
How can a brand app be personalised to appeal to the consumer?
Allowing 24 hour access to all data between devices
Managing customer expectation of data transference
Using the same app across different devices
Understanding the potential of cloud based app store
by Mr Christian Roepke and Miles Ross
Analysing the impact of apps on the publishing industry
What do publishers offer to the consumer that puts them above the average app?
Can publishers win the war against gaming apps?
Are apps just a short term option for the publishers
Taking advantage of the proliferation of digital books
Can Apple push its developer strategy onto publishers?
by Rob Munro
Utilizing the increase in data speeds to transfer information from desktop to smartphone
Assessing the impact of the tablet market; the concept of 4 screens and a cloud
What has to be on the app and what can exist in the cloud?
Are the bandwidth speeds fast enough for this to be a reality?
by Marco Hauprich
Providing the best and most innovative consumer experience
Educating the consumer and improving their brand experience through the app
Understanding the importance of providing the consumer with a solution to their problem
Utilizing the on the go nature of our consumer
Does an app need to be performing a specific function to ensure long term success?
Understanding why certain apps have been successful
Can an app be a throwaway and succeed?
What factors keep certain apps at the top of the app store?
by Dave Addey
Identifying the types of content that do (and don't) make for a great app
Enabling content experts to create and manage app content
Adapting real-time and live data for app use
The differences between content for phones and tablets
by Richard Hicks and Marcus East
Do brands care about their star rating on the app store?
Does a high position in the app store give prestige to a brand?
Is there a direct correlation between a good app and an increase in profits?
Analysing where apps fit into the long term marketing strategies of blue chip companies
Capturing real time feedback through apps
Does the lack of right to respond, stop lowest common denominator apps?
Can the less dominant platforms take advantage of the developer frustration?
Assessing whether this is a factor negatively effecting the longevity of apps
4th–7th October 2011