Looking inside the doors of an innovative mobile startup.
Assessing the role of paired developers, embedded designers and rapid feedback loops.
Understanding mobile development cycles and how to avoid catastrophes.
Outlining the importance of design and marketing when creating a mobile product ecosystem.
by Raam Thakrar
How to engage partners (OEM and operators) to distribute your app for you
Why focusing on your own issues isn't enough - why you need to solve other people's problems
Revenue - the missing link
Analysing how the app stores can be commercially viable for start up developers
Understanding the business model used to create a huge app
Standing out from the crowd in an increasingly crowded market
Utilizing both old and new APIs to make your app super
Creating a super app – how to make your app ‘super’
by Ziv Tur
The importance of having your App pre-installed
How can I have my App pre-installed without investing in building a relationship with the carriers
Upgrading applications which are pre-installed
Analyzing the profitability of pre-installations
What Apps will profit the most of Pre-Installations
Do tablets allow developers even more creative freedom?
Will apps be the dominant life form on tablets or will mobile web win out?
Assessing whether tablets can provide a commercial future for developers
Analysing tablet only apps from digital publications and games
by Mark Curtis
Enabling additional revenue through in-app purchases
Assessing whether in-app purchases provide a strong monetization model for free apps
Establishing whether in-app billing can bring the operator and developer together
Analysing whether virtual goods provide the future of in-app purchases
Understanding the strategy behind ustwo’s own IP app release
Assessing what has been learnt from Succailures™
Explaining why ustwo™ has invested £650,000 in its own IP App AdVenture Fund
by Oliver Clamp
Find out how advertising can support your growth strategy and objectives
Learn tactics and best practices to consider as you integrate advertising in your app
Understand how to use rich media and video ads to drive revenue and maintain a seamless user experience
by Steve Purdham
Assessing how best to increase discoverability of your app through distribution
Utilizing the best routes to market to increase discoverability
Analysing the debate about whether to join one app store or many
Is there a definitive distribution route which guarantees success?
by Jeroen Meijer
Is it a question of online vs. offline or online and offline?
Understand why mobile AR and the game were such a great combination
Should an API provider focus on function or functionality?
How many "killer apps" can there be?
The history and current developments of mobile messaging Challenges in mobile messaging development and monetization
How eBuddy manoeuvres itself in the competitive & volatile mobile landscape
Engaging the consumer through clean, sleek and responsive user interfaces
Integrating functionality between app and other phone functions
Supporting the app to sustain the user experience for the long term
Utilizing the most up to date SDK technology
What attracts a venture capitalist to fund an app?
Assessing how VC’s can drive the success of an application
What makes an app a commercially viable opportunity?
Why have the VCs chosen to invest in the apps they have?
Examining success and failure in bringing classic games to smartphones
Adaptations versus 'ports'
PopCap's experiences and learning in adapting games like Bejeweled and Plants vs. Zombies
10 ways to destroy a great game through 'appification'
Design and monetization challenges in game adaptation
by Sal Visca
Do you need to own an app store? What should your checklist look like?
How must the app store evolve to meet the needs of consumers and developers?
What lessons can be learned from the world of ecommerce to create more revenue for app store operators and developers
Analyzing who currently has control of the user
Assessing how the user accesses features in their app
How does a user get directed to the app they choose?
Understanding the key influencing factors on how the user accesses the app store
by Soren Kleberg
Analysing whether developers and brands should use free apps to raise their profile
Is the discoverability of a free app hindered by the perceived lack of profitability?
Do virtual goods offer a viable route to profitability on a free app?
How can you convert the most downloads into a successful monetization strategy?
Are commercial partners ignorant of the commercial viability of a free app?
by Soren Kleberg and Rene Batsford
Assessing whether paying for an app means a longer relationship with the consumer
Understanding what factors leads to an apps longevity
What makes an app become a ubiquitous accessory?
How can social media be used to maintain an app's profile
by James Parton
Overview of BlueVia API's
How you can make money with BlueVia
App developer case studies
by Jim Somers
How leading Global 1000 brands are leveraging the mobile channel to extend brand awareness, increase customer equity, and drive new revenue streams.
Understand the unprecedented opportunities for marketers, and the potential risks and pitfalls that come along with it for IT.
Review the history of mobile, the current trends, and customer best practices to appreciate how it will transform business for years to come.
by Dimitrios Kontarinis
How HTML5 is the cornerstone of the new rich media internet
Enabling business agility and superior user experience
Using 5ml to create rich HTML5 based adverts and mobile web
by Nick Lansley
How should major brands engage the consumer with a practical app?
Using an app to convert the traditional demographic of a smartphone user to your brand
Utilizing apps as part of a global marketing strategy
How can apps be the central pillar of a blue chips commercial success
by Dave Gibbs
Using increased data speeds to give consumers the best service
Creating interaction between television, tablet and smartphone app
Understanding the impact of the cloud and how best to exploit this
Delivering the service the consumer demands
by Torsten Riel
Explaining why our business model is based on mixing apps and HTML5
Assessing the potential freedom the development of mobile web
Will mobile web be embraced by the consumer?
Integrating apps and mobile web as part of a ‘embrace all’ strategy
Understanding why apps still have dominance over mobile web
Assessing whether apps can continue to have an ease of use that mobile web lacks
Are apps perceived to offer a product rather than a service?
Does mobile web allow the networks a way to come back?
Having more than one app in the app stores? Find consistent ways to manage a portfolio of applications.
Managing the experience of mobile users in the apps channel.
Oversee the top 10 success driver of your app portfolio, including icons, names, keywords and more.
Examples and best practice.
by Andy Gstoll
Examining the opportunity augmented reality can bring to your app
Understanding successful integration techniques
Assessing the impact of a 3D AR browser
Partnering with other apps and handset makers to increase discoverability
Explaining the opportunity that a 24 hour app brings to a travel company
Re-defining the role of a travel company through the instance access an app provides
Utilising LBS as a tool to make hotel bookings in your location
Can the app become a long term revenue generator or is it still too niche?
Using contextual information to customise apps in real time
4th–7th October 2011