A briefing on the current state of the industry and long-term trends.
Publishers present ‘show and tells’ sharing their lessons and how they are – or aren’t – generating revenue.
Publishers face conflicting need to take risks (experimenting with potential break-throughs, innovation, lateral thinking) and to concentrate on revenue (retaining cashflow, ensuring commercial successes, avoiding cannibalisation of existing businesses). When should they choose to play safe and when should they take risks? How can the risks of new product development be reduced? And what innovation strategies have been successful around digital publishing?
As well as looking at how we make money from digital, it is also important we remain ambitious and excited by the possibilities for publishing – and prepare accordingly.
How can we put all the ideas discussed at the Day into practice? In How to Innovate we investigate the models that can help you make innovation happen, including labs, hackdays and ‘20% time’.
8th December 2011