Publishing App Expo

App Development, Marketing & Monetization

60 speakers

23 sessions

Day 1 Wednesday 7th December 2011

• 9:00am Opening Keynote: How Nerdfighters Can Save Publishing

  presented by John Green

• 9:45am App Building 101

  presented by Rafiq Ahmed, Alex Souza, Jordan Stolper and Jason Boog

• 9:45am Behind the Curtain: Executive Strategies in the Publishing App Marketplace

  presented by Garry Martin, Daniel Wideman and Jason Allen Ashlock

• 11:15am Setting and Sticking to an App Budget

  presented by Jason Boog, Paul Canetti and Arseny Lebedev

• 11:15am Beyond the Paywall: Real Life Business Models for Apps

  presented by Jenny Lam, Ron Hogan, Robert Macdonald, David Steinberger and Laura Hazard Owen

• 1:10pm Kindle Fire: Will Amazon Ignite the Industry or Burn It Down?

  presented by Arseny Lebedev, Waynn Lue, Ron Richards, Debbie Weil and Dianna Dilworth

• 1:10pm How Publishing Apps Connect with Readers in Real Life

  presented by Aziz Isham, Laura Hazard Owen, Geoffrey Bock, Ryan Bloom and Jeanniey Mullen

• 2:10pm How to optimize your content for any mobile OS in under 2 min!

  presented by Gal Brill

• 2:30pm Decoding Mobile Barcodes: Real World Success Stories

  presented by Adam Schneider and Hillary Tisman

• 2:30pm eBooks vs. Apps: When Apps Are Not Necessary

  presented by Joshua Tallent

• 4:00pm Meaningful Use: Beyond Content and Deeper into Workflows

  presented by Stephen Welch, SiNae Pitts and Jason Rollins

• 4:00pm From Tactile to Mobile: The Reinvention of Content Experience and Engagement

  presented by Josh Koppel

Day 2 Thursday 8th December 2011

• 9:00am You Have No Idea How Much You Don't Know

  presented by Rebecca Lieb

• 10:15am Maximizing Discoverability & Profitability in Book App Marketplaces

  presented by Jason Boog, Claudia Romanini and Lyle Underkoffler

• 10:15am Finding & Keeping Subscribers in a Sea of Content

  presented by Roman Karachinsky, Dianna Dilworth, Ryan Marquis and Isabelle Pain

• 11:15am Maintaining & Growing Your Book App

  presented by Jason Boog, Peter Costanzo, Noemie Dupuy, Graham Farrar and Jim Young

• 11:15am Business Models That Worked for Magazine & News Apps

  presented by Isabelle Pain, Craig Ettinger, Daniel Hoepfner, Christopher Kenneally, Zephrin Lasker and Carmen Scheidel

• 1:30pm Reading and Writing in Bits: The Futurism Panel

  presented by Aziz Isham, Debbie Weil, Alex Lemay, Rajiv Parikh, Evan Ratliff and Colin Robinson

• 1:30pm Building a Successful Marketing Campaign in a Social World: Using Apps to Engage and Acquire

  presented by Seth Lieberman

• 3:00pm The Merits of Interaction: Transmedia Apps & the Reinvention of Storytelling

  presented by Amanda Havard, Nina Lassam, L. C. Havard, Lina Srivastava and Deanna Walker

• 3:00pm The Essential Business Roadmap to Social Media & Mobile Marketing

  presented by Natalie Henley

• 4:00pm Mobile, Real-World, and Audio Storytelling with Zombies

  presented by Adrian Hon

• 4:00pm GalleyCat Unplugged

  presented by Jason Boog

49 known attendees

4 people tracking this event