Add an eventDecoding Mobile Barcodes: Real World Success Stories
A session at Publishing App Expo
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- Adam Schneider
Wednesday 7th December, 2011
2:30pm to 3:30pm
This presentation will explore how Tag recently partnered with Simon & Schuster’s Atria Books division as well as magazine publishers like Conde Nast, Hearst, Meredith and Time Inc. to use (2D barcode) Microsoft Tag to both enrich the reader experience and improve the way retailers are selling these publications.
About the speakers
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Manager, Business Development - Microsoft TAG
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