Decoding Mobile Barcodes: Real World Success Stories

A session at Publishing App Expo

  • Adam Schneider

Wednesday 7th December, 2011

2:30pm to 3:30pm (EST)

This presentation will explore how Tag recently partnered with Simon & Schuster’s Atria Books division as well as magazine publishers like Conde Nast, Hearst, Meredith and Time Inc. to use (2D barcode) Microsoft Tag to both enrich the reader experience and improve the way retailers are selling these publications.

About the speakers

This person is speaking at this event.
Hillary Tisman

Marketing Manager, Atria Books

This person is speaking at this event.
Adam Schneider

Manager, Business Development - Microsoft TAG

Sign in to add slides, notes or videos to this session

Tell your friends!

When

Time 2:30pm3:30pm EST

Date Wed 7th December 2011

Short URL

lanyrd.com/smqpx

Official event site

www.mediabistro.com/…xpo/

View the schedule

Share

Topics

See something wrong?

Report an issue with this session