Cross-Media Infrastructure: What Are the Must-Haves?

Have you optimized your operation for the delivery of cross-media services? There are many ways to get started, both from a staffing and a technology perspective, and they don’t always need to be cost-prohibitive. But there are a few basic “Must-Haves.” This session will highlight the most important people, processes and technologies for a cross-media services business—what are they, what types of investments are required, and what are the expected returns?